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Contributed by tatiana mc
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There are two distinct steps you need to take in order to maximize the effectiveness of your position in a search engine listing. The first is to make key modifications to your pages in order to gain top positioning within a search engine's index. The second is something that is commonly ignored. That position needs to be maintained. Too often, webmasters gain a great position on a search engine only to let it slip away, taking business away with it. Don't make this mistake. This essay is written to give you a good idea of how important SEP is in bringing more people to your website.
As you probably know by now, merely being listed in a search index is not enough to bring new visitors to your website. Your website must rank at or near the top of the search results in order to collect all the traffic that search engines can produce. The first major step in positioning your site is choosing descriptive and focused meta-keywords. The importance of excellent keywords cannot be emphasized enough--you can read about keywords in the essay Keyword Importance. Once you have a list of candidates for your final meta-keywords, you can use AddWeb 5's Page Builder Plus to quickly create a test Doorway Page for your website using the keywords of your choice. Once the doorway page has been built it is time to analyze the page using Page Advisor.
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