•  Publish a newsletter. Certain quality autoresponders
  will manage subscriptions and follow-up with interested
  prospects. Your newsletter can keep your visitors informed
  about your services or products, while building your
  reputation as a credible expert in your particular
  business.

• Publish a newsletter only for your affiliates. Inform
  them of current sales you are running and of promotional
  material that your affiliates can use themselves to
  increase their commissions. Include tips, advice, and
  techniques that your affiliates can use to successfully go
  out and promote your business.

• Write reviews. Cover books, software, music, e-books,
  movies, etc., and put each review in an autoresponder.
  Review your affiliate programs, using a link to your
  affiliate's page in your autoresponder.

• Distribute your articles. Writing and distributing
  targeted articles is a powerful tool to build your business
  credibility, bring traffic to your site, and increase your
  sales potential. If your articles contain valuable
  information, many editors will print what is known as a
  resource box for you. A resource box contains your bio and
  a brief description of your service or product. It can also
  contain your autoresponder address. Let's say you've
  written fifty articles. Put them on separate autoresponder
  accounts and create a master list that contains the titles
  of each article, the autoresponder address, and a brief
  abstract. Then promote your master list. Additionally,
  include your publishing guidelines so your affiliates can
  add their articles to your list, increasing the number of
  writers who are represented in your article list.

• Create mailing lists. Inform subscribers to your
  articles when you've written new ones that they may want to
  publish in their own newsletter or website.

• Automate your sales process. Use an ad to insure
  repeated exposure of your message, which has been proven to
  effectively increase sales. In your ad, put your
  autoresponder address where a visitor will be exposed to
  numerous marketing materials. This multiplies the chances
  of converting visitors into customers. For example, if
  you're selling a particular product, put testimonials about
  how spectacular it is on your autoresponder, and add a
  detailed, enticing description of your product.

• Distribute advertising. Let's say you sell advertising
  on your website or in your newsletter or e-zine. Set your
  autoresponder to send the information about rates and how
  to place an ad automatically to all prospects' email
  addresses. Then have your autoresponder follow-up. It can
  also send notification of any special deals you are
  currently offering.

• Distribute an email course. Each day, have your
  autoresponder send out another lesson. Just be sure that
  each lesson has quality content - not a sales pitch. Your
  content will do the selling for you, and will do it much
  more effectively. You can include tips centered on a
  different topic for each lesson, illustrating how your
  product will benefit the reader. Include the tangible
  benefits the visitor will reap by purchasing your product.
  Make sure to include a paragraph or two at the end of each
  lesson enticing your prospect to consider making a
  purchase.

• Automate a reminder about your service or product after
  a visitor has completed your course. This will increase the
  possibility of sales from visitors who have taken your
  course but are dragging their feet about actually making a
  purchase. You can also use these reminders to promote new
  products or services, and the products and services of your
  affiliate programs.

• Distribute free reports. This gives your visitor an
  idea of the type of information you can provide and the
  quality of your product or service. Make sure these reports
  are not sales letters or you will more than likely lose a
  potential customer than gain a sale.

• Create trivia quizzes on your site and place the
  answers in an autoresponder. Your visitor will then be
  motivated to request your autoresponder, and you will have
  a record of the visitors' email addresses who took your
  quiz. Or create a contest and have any visitors that enter
  send their responses to your autoresponder. Your
  autoresponder can be set-up to send them a confirmation of
  their entry.

• Offer a trial version of your product. Give your
  prospects a sample of your ebook, course, software,
  membership, etc. People who are exposed to a little taste
  often end up wanting the whole pie. You can also capture
  their email addresses when you offer them a free trial from
  your website. Set up your autoresponder to give
  instructions on how to obtain their free trial, and then
  make sure to follow-up to try and close the sale.

• Link to hidden pages on your autoresponder. For
  example, a hidden page could be your affiliate page that
  contains graphics, promotional articles, and text links
  that interested affiliates can make use of. Inform visitors
  that they may have free access to your affiliate page by
  simply requesting your autoresponder. You will then gather
  a list of visitors who may be interested in becoming your
  affiliates.

• Use an autoresponder on your order page. Post a request
  form for visitors to be notified of special offers or
  discounts in the future. This creates a very effective
  mailing list that contains the names of people who are
  already your customers.

• Put your links page on your autoresponder. It should
  contain up to fifty links that would be of particular
  interest to your visitors. Make sure to add your own
  promotional copy at the top or bottom of this page.

Article Source:  http://www.articlematrix.com